The Key to Effective Link Building

Presence of effective backlinks on your website is essential to make sure that your site is finely optimized for search engines. Spare some time to discover other means by which you can take your Search Engine Optimization to the heights of success. Here we will be essentially focusing on Link Building Campaign, the popularity component, which deals with the number and quality of links coming back to the website. But keep in mind one thing, high-quality Link Development takes a relatively long time. There is no shortcut to make your link building campaign a success.

There are certain factors you must take care of, while developing your Link Program. Don't buy links from link farms, because links from such directories last for a short duration and will prove worthless after some time. The other significant factor that needs attention is relevance of the links. Always buy links from relevant websites, the websites that can relate to your business in some way or have the same topics as yours. This will result in a quality link profile that will ultimately interpret into more publicity for your site and higher visibility in search engine results. Take your time to analyze which ones can actually be of value to you.

While in the race of Link Building, site owners generally miss out one significant consideration that is buying the link from a non-operational website. So, check the status of the domains you are taking into account yourself and if they are expired it is suggested to avoid them and save yourself the money; they probably will not be of any use to you. Your outbound links should be as less as you can make it, as higher number of outbound links lead to lower rankings.

Few more things to consider: contextual links are likely seen by Google as being more natural and hence will give more weightage to these over other links. Find a site that has relevant keywords to yours for a higher ranking in Google search engine results page. Last but not the least, it would be best to avoid buying a site wide text link if all the other outbound links on that site have nothing to do with the site in consideration.

The Article is Published by Search Engine Optimization Company Dimension India Seo Services.

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Google Analytics Special Features

Along with featuring all the desired features to measure the statistical data, Google Analytics, a world-class Keyword Analysis and statistics tracker, it boasts several other tools which which put it ahead of most of the pack where ease-of-use and depth-of-information is concerned.

1. The Map Overlay
Primarily, this feature shows the world map, presenting the countries a site's visitors stem from. A simple click on a country generates a close-up view, together with a geographical breakdown as per the region and/or city from which web surfers accessed the site. This tool beneficial for all those webmasters with geo-specific sites, targeting a specific catchment area.

2. The Site Overlay
This is reasonably Google Analytics' most significant feature from a webmaster's or online business owner's panaroma, because it brings out a hands-on view of visitor behavior. Once you click 'Site Overlay', it opens the tracked web site in a new window showing each link on the screen with a bar, carrying information about clicks to the target page and goal values reached. As it gives a liberty to the site owner to stroll his or her site and see exactly how visitors crawl through it. Hence, you can raise your conversion rate by keeping a check on all the stats.

3. Goals and Funnels
For informative sites, visits to website is as important as sales for business. The 'Goals & Funnels' feature allows users to set up definitive goals for their site, like chasing a visitor to the 'Thank you for your enquiry' page for instance.
It also enables the user to set up definitive monetary values for each goal, and thus track the site's financial performance and profit during any specified duration. The term 'Funnels' refers to the specific path a visitor takes to reach the goal's target page.

4. Graphical Representations
You can view your information in the form of list, graph, pie chart, flow chart or however you want it. This may not a big advantage but it definitely makes things comfortable.
Google Analytics offers webmasters and site owners a highly effective means of tracking visitors and examining statistical data, easily the equal of most subscription based services in the industry.

The Article is Published by Search Engine Optimization Company Dimension India Seo Consultants.

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Search Engine Optimization Packages

Different SEO Companies offer different packages for their respective SEO Programs or SEO campaigns. Here, we present you some of the most popular SEO service packages offered by several companies:

One Time Search Engine Optimization (SEO Package): This is a beginners SEO package, available with very basic SEO services at affordable prices. This package is beneficial for beginners, who simply aspire to listed in the search engines. SEO Companies don't promise the Search Engine Rankings, your website will surely be listed but it may not rank high.
Features of this package include:

1. Meta data Creation for 5 Pages
2. Keyword Analysis
3. Search Engine Submission
4. 50 Directory Submission
5. 5 Reciprocal Links
6. One Article Submission
Total cost of the package is USD 400 (One time Only)

Basic Search Engine Optimization Package: This is a basic SEO package, you can take up this SEO package for six months. A SEO Company normally provides the following SEO services in this SEO package:

1. Website Analysis Report
2. Competition Analysis Report
3. 15-20 Keywords Optimization
4. Meta Tags Optimization
5. Content Optimization
6. Optimization of HTML Source Code
7. 15 Number of Pages Optimized
8. Manual Submission to 250 directories per month Total 1500 Directories
9. 10 Reciprocal Links per month Total 60 Links
10. 7 One Way Links per month 42 Links in total
11. 1 Article Submission per month 6 articles in total
12. Ranking Report on Monthly Basis
Total cost of the package is USD 500 per month and up to six months and USD 700 Setup fee (One time)

Advanced Search Engine Optimization (Seo Package): This Advanced SEO package includes all the Search Engine Optimization and Search Engine Marketing Services. Additionally you can set up PPC campaigns for your websites. Following are the features of Advanced SEO package:

1. Website Analysis Report
2. Competition Analysis Report
3. 30-40 Keywords Optimization
4. Meta Tags Optimization
5. Content Optimization
6. Optimization of HTML Source Code
7. All Pages Optimized
8. Manual Submission to 500 directories per month Total 6000 Directories
9. 20 Reciprocal Links per month Total 240 Links
10. 10 One Way Links per month 120 Links in total
11. 5 Article Submission per month 60 articles in total
12. Ranking Report on Monthly Basis
13. Rss Feeds Creation and Submission
14. Froogle feeds (If required)
15. Emerging Search Engine Trends
Total cost of the package is USD 800 per month and upto Nine months and USD 900 Set up fee (One Time)

Conclusion :
If you are beginner, you should opt for the basic package, so that your website is listed. Choosing advanced services package might not prove much beneficial, because every site takes time to rank. Once your website starts ranking, then you can take advanced package to boost the rankings and traffic.

This Article is Posted for a general information about Search Engine Optimization Companies and their Seo Packages. For More information Contact US

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Increase Your Website Traffic By Website Optimization

In my opinion, a successful website should have the capability to drive traffic towards itself. If your website can't pull visitors, I must say, this is a serious matter, start working towards it! Relevant traffic plays a significant role in the success of your business. So, to help you in this mission, I can suggest some traffic building steps that will surely lead your business to heights.
Pray to God Google. What? This must be your reaction. You must be wondering what I am saying, but yes start pleasing Google, make your websites Google friendly to attract traffic towards your website. Try using keywords in the headings and in the content of the pages. Distribute your keywords and variations throughout the copy but don't keyword spam, just let the engines know this is what your page is about.
This doesn't mean you completely ignore the other giants yahoo and MSN,use some strategies that complement these two too.
Use relevant keywords, check the number of daily and monthly searches on tools like WordTracker, overture, etc.. Despite incorporating highly competitive keywords in the content, meta data, titles and descriptions, include long trail key phrases with less competition.
Another important factor that helps in driving traffic is Good Content. Write original, high quality and relevant content on your website to satisfy webmasters as well as visitors. Keep everything on topic and within the scope of your site.
Article Submissions is gaining popularity, but this doesn't mean it has lost it's value. Submissions are still as important as it was earlier. Writing informative articles on your site's topic is still one of the excellent ways to get Targeted Traffic to your site. Place your links with your targeted keyword anchor text in the resource box. It will help you in gaining one way links to your site and eventually in attaining high rankings with huge relevant traffic. You can also write blogs and RSS feeds.
There are several more ways to drive relevant traffic to your site, but implementing the above mentioned will definitely help in increasing the traffic on your site. Simply, appease the Search Engine gods by incorporating these steps into practice.

This Article is published by Search Engine Optimization Company Dimensioni Seo Experts.

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Role of Keyword Research in Search Engine Optimization

Keyword Research is the foundation to a successful SEO campaign, so it is significant to perform it correctly and carefully. Beginners sometimes do not take keyword research seriously and thinks it's an easy task, but I am sorry to say that keyword research is a daunting task. Free keyword research tools are helpful but one needs to put in his own efforts too. These tools can suggest you keywords but it is your job to find out the best keywords for your website, the keywords that most aptly define your business. When performed correctly, expert keyword research exposes so much more - all the gems that are tucked away deep.
Keyword research needs expertise and experience, so it is suggested to consult an SEO firm to perform this task. Getting keyword research done from SEO Consultancy is not an expenditure, it's an investment. Following are some important factors that you must keep in mind while researching and analyzing for keywords:-
Keyword Research for Each Page of Website
Using dozens of keywords in the meta data is not so effective. For better results, research keywords for each page of the website and use 3 to 5 relevant keywords in the meta title and description of the page. It is time consuming, but results are sure shot.
Latent Semantic Indexing (LSI) - Use multi-word phrases
Latent Semantic Indexing (LSI) is an essential in Search Engine Optimization (SEO) for higher rankings in search results. LSI is based on the relationship, the "clustering" or positioning, the variations of terms and the iterations of your keyword phrases.
It is not a new concept. SEO Experts know using synonyms and "long tail" keyword terms which is a simpler "explanation" to LSI, is beneficial to rank higher in all the major search engines. Oftenly these long tail, less generic phrases fetch more traffic to your site than the main keyword terms. Latent Semantic Indexing is currently a MUST in keyword research and SEO.
Use Country Specific Keyword Research
Keyword phrases can be country specific. Similar words are spelled differently in different countries like USA spell “analyze”, and UK, Australia spell “analyse”. So there are different keywords you must look for and then reference that country's search engine when doing your initial keyword research.
Referencing the search phrases in the corresponding search engine is a significant element to keyword research that is generally forgotten. So for example, be sure to check the search terms on google.co.uk or au.yahoo.com.
Keyword Analysis
Once your keyword is research is completed, analyze your keywords. Find out the competition for all the terms you have chosen for your SEO Campaign. Besides testing the competitiveness of your key phrases you should look at the strength of the competition. Check out whether the other sites displayed for your keywords are actually your competitors? Also see, are the sites listed relevant to your business?
Follow up Keyword Research
While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary.
Effective Keyword Research forms the building blocks for effective SEO results and can help you sprout the ranking process - perhaps even providing you a step up on your competitors.

The Article is published by Search Engine Optimization Company Dimension India Seo Consultants.

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Supplement Pages and Search Engine Optimization

“How can I fetch out my pages from supplement Index?” This is the question we hear from several websites owner. After putting in all the necessary efforts, pages are counted in supplement index, Why?
Well, to answer this question I can write a book, but let's cut the long story short and get acquainted with the significant factors that can save your pages from being supplemented.
Life savior of your pages is Backlinks. If you have average quality or even good quality less content on your site but your site has several backlinks, you are saved from supplement index.
Even, if it has already trapped into supplement index, backlinks can do wonders for the site in digging out it from the entanglement of supplement index. Lousy content with good number of backlinks also works. I think backlinks are Google's favorite. Be cautious, backlinks don't any link from any website, they should be relevant and good quality links because they are the trust building factors.
Content Optimization also plays a significant role in avoiding pages from getting supplemented, but sometimes your unique, good quality article or page may too become a part of supplement index due to the use of similiar Website Templates. I think this is why directories are being hit hard by this, too little unique content on one page compared to the rest of the page. Also, unique content in your article with appreciably similar titles may also become the reason of falling into Google's pit of supplement pages because Copyscape may think content under the same title name will be duplicate.
Other some other important factors that count are Meta data, RSS feed, Outgoing Links and Duplicate URLs. Although meta data doesn't hold much importance in the eyes of Google, but distinct meta titles and descriptions can help Google understand that the pages are different from each other. While using RSS feed make sure you are using the no follow tag in your feeds or just use the robots.txt to prevent indexing of the feeds.
Overall TrustRank, age, etc are also accountable for supplement index but above mentioned points hold more weightage then others. So, keep in mind all the above said things and sparingly do the Optimization of Your Website, to save it from any havoc.

This article is published by Search Engine Optimization Company Dimension India Seo Consultants.

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Search Engine Optimization And Traffic Generation For Beginners

Whenever a business introduce itself online, it needs some recognition, it needs traffic, it needs sales. We all know this, but how can a beginner bring recognition, traffic and sales for his business? Well, everything is possible in this technology based world, although it is bit difficult. It is harder to stand apart from the crowd with your own programs or business and people will approach you for your services. So, you need to invest some time into the optimization of your website and the generating of traffic to it. The more traffic you are able to attract to your website, the more profit you are going to make out of it. Initially it takes some time and efforts but once you are into the system, you will earn billions.
I will tell some important facts, which will help you in ranking high, getting better conversion rate and ROI. The foremost thing you need to take care of is, the domain name. Make sure you choose a business relevant domain name and it has atleast one keyword. Keywords are search phrases used by surfers while seeking information. Along with domain name, meta data, content of your page, links to other websites, etc should also contain quality and relevant keywords. Make sure the volume of those keywords is high in your page content. Optimize Your Website in such a way that it is compatible with all the browsers like Internet Explorer, Firefox, etc. All your links should work and if it contains images which display relevant content of your site, use alternative tags for them (you can define images by alt=”text goes here”).
When all the work has been completed, Submit Your Website to various search engines including Google, Yahoo, MSN and others, preferably manually. Don't rely on automatic submission softwares, submit your links yourself by hand. Your site may take time to appear in listings but eventually it will definitely be displayed. In the meantime you can start working on gaining backlinks. Sign up for forums, make a blog, visit chats, consult other websites to post your links or banners on their sites or banner to their site. You will observe an increase in website traffic everyday. The higher number of back links from top ranking pages you have, the higher you will rank in search engines yourself.
These strategies will surely give expected results but, in case these methods doesn't bring desired outputs, you can opt for PPC Programs (pay per click) like Google Adwords, Yahoo Search Engine Marketing (overture), miva, etc..These campaigns are expensive, so be careful before you decide to spend money on any of the campaigns or programs.

The article is published by Search Engine Optimization Company, Dimension India Seo Consultants.

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Duplicate Website Content and Redirection

Every website owner has some or the other issues regarding duplicate content. Hence, in order to resolve these duplicate content issues webmasters have started taken a proactive approach. But, they also expect some contribution from you, so that best and genuine website should rank higher. Let me make you aware of the contributing tasks, which can help you stay away from all the hassle and pain and to get a better Search Engine Placement.

After restructuring your website, give a permanent redirect in .htaccess file to intelligently redirect users as well as Search Engines. Specify your preferred version – printer or robot.txt file and www or non-www (if you have link on other sites, then specifically mention how do you want your URL to be indexed links with www or links without www) for indexing, instead of webmasters taking a decision on the best version, also specify how your website should be taken into account using www or non-www version.

Despite including lengthy copyright text on the bottom of every page, write a very brief summary and link it to a page with complete details. Use Top Level Domains whenever and wherever possible to manage country specific content, to let webmasters serve the most appropriate version of a document. Make sure you're accustomed with how content is showcased on your site, especially if it includes a blog, a forum, or related system that often shows the same content in multiple formats. For any other issue regarding duplicate content you can file a DMCA request to claim ownership of the content and have webmasters deal with the rogue site.

In short, a general awareness of duplicate content issues and a few minutes of thoughtful preventative maintenance should help you to help webmasters provide users with distinct and Relevant Website Content.

To Read More about This topics go to Google Webmaster's Blog

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