The Key to Effective Link Building

Presence of effective backlinks on your website is essential to make sure that your site is finely optimized for search engines. Spare some time to discover other means by which you can take your Search Engine Optimization to the heights of success. Here we will be essentially focusing on Link Building Campaign, the popularity component, which deals with the number and quality of links coming back to the website. But keep in mind one thing, high-quality Link Development takes a relatively long time. There is no shortcut to make your link building campaign a success.

There are certain factors you must take care of, while developing your Link Program. Don't buy links from link farms, because links from such directories last for a short duration and will prove worthless after some time. The other significant factor that needs attention is relevance of the links. Always buy links from relevant websites, the websites that can relate to your business in some way or have the same topics as yours. This will result in a quality link profile that will ultimately interpret into more publicity for your site and higher visibility in search engine results. Take your time to analyze which ones can actually be of value to you.

While in the race of Link Building, site owners generally miss out one significant consideration that is buying the link from a non-operational website. So, check the status of the domains you are taking into account yourself and if they are expired it is suggested to avoid them and save yourself the money; they probably will not be of any use to you. Your outbound links should be as less as you can make it, as higher number of outbound links lead to lower rankings.

Few more things to consider: contextual links are likely seen by Google as being more natural and hence will give more weightage to these over other links. Find a site that has relevant keywords to yours for a higher ranking in Google search engine results page. Last but not the least, it would be best to avoid buying a site wide text link if all the other outbound links on that site have nothing to do with the site in consideration.

The Article is Published by Search Engine Optimization Company Dimension India Seo Services.

Read more »

Google Analytics Special Features

Along with featuring all the desired features to measure the statistical data, Google Analytics, a world-class Keyword Analysis and statistics tracker, it boasts several other tools which which put it ahead of most of the pack where ease-of-use and depth-of-information is concerned.

1. The Map Overlay
Primarily, this feature shows the world map, presenting the countries a site's visitors stem from. A simple click on a country generates a close-up view, together with a geographical breakdown as per the region and/or city from which web surfers accessed the site. This tool beneficial for all those webmasters with geo-specific sites, targeting a specific catchment area.

2. The Site Overlay
This is reasonably Google Analytics' most significant feature from a webmaster's or online business owner's panaroma, because it brings out a hands-on view of visitor behavior. Once you click 'Site Overlay', it opens the tracked web site in a new window showing each link on the screen with a bar, carrying information about clicks to the target page and goal values reached. As it gives a liberty to the site owner to stroll his or her site and see exactly how visitors crawl through it. Hence, you can raise your conversion rate by keeping a check on all the stats.

3. Goals and Funnels
For informative sites, visits to website is as important as sales for business. The 'Goals & Funnels' feature allows users to set up definitive goals for their site, like chasing a visitor to the 'Thank you for your enquiry' page for instance.
It also enables the user to set up definitive monetary values for each goal, and thus track the site's financial performance and profit during any specified duration. The term 'Funnels' refers to the specific path a visitor takes to reach the goal's target page.

4. Graphical Representations
You can view your information in the form of list, graph, pie chart, flow chart or however you want it. This may not a big advantage but it definitely makes things comfortable.
Google Analytics offers webmasters and site owners a highly effective means of tracking visitors and examining statistical data, easily the equal of most subscription based services in the industry.

The Article is Published by Search Engine Optimization Company Dimension India Seo Consultants.

Read more »