White Hat SEO Techniques

A website without traffic has to work hard to solve their purpose, whether it aims to entertain, sell or inform. A website needs optimization as an blog or website which is perfectly optimized attracts quality traffic and is likely to be a part of search engines like Yahoo, Google and MSN. This helps these websites not only in attracting visitors but also generates leads. The selection of these techniques for optimization incurs the difference between white hat and black hat SEO techniques. Like in old western movies the person seen with white hat was considered a good guy in comparison to a guy wearing black hat who is considered bad.

Similarly in the field of SEO white hat SEO techniques are considered ethical or fair way of Search Engine Optimization. According to the webmasters those following black hat compete with search engines whereas those working according to white hat are competing with the fellow counterparts. “White Hat” is actually a term used for describing those SEO techniques that work in an ethical manner according to the guidelines of search engines. That is for example writing a fresh and original content or article is considered a white hat or ethical way whereas using a particular software for generating pages of content is black hat way.

That is not simple in reality and there are number of ways considered unethical, like generating content or modifying the content that is already available online. Unfortunately, these black hat websites are able to short term profits. But with the upcoming algorithms of search engines these kind of content would be de-indexed and hence they will not be able to get traffic. One more thing, these techniques generate pages that search engine crawlers love, but actually they do not make sense for humans. While talking about White Hat Techniques, it is to be considered that this technique emphasize on producing original content that is useful for both the spiders and humans. There are minimal chances of being de-indexed by the search engines and hence the website can generate long term profits.

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How Affiliate Marketing Works

Affiliate Marketing is basically allows merchants for increase their market reach and market share by paying the publishers or affiliates or independent agents on a sales or lead or CPA or cost per action basis. Affiliate only get amount when a visitor comes on their website and then do some action and then go to the merchant website to purchase something. If the visitor buys something from the merchant website and then the referrer will get paid. Some Affiliate Programs are cost per click basis and some are sales or leads based. In CPC (Cost per click) programs the affiliates get benefited by the clicks on the ads or feeds and in CPA (Cost per action) Based programs affiliates get benefited when the visitor make some purchase or action on the merchant website.
According to the history, Affiliate Marketing started by Amazon first time when he paid some commissions to a lady for selling books for them. From then this affiliate and merchant programs comes into an action and now this industry is groomed day by day. The basic approach for a affiliate is to focus on the market share of the merchant, The publisher must have the product knowledge what he is promoting on his website and what will be the results comes from them. The visitor should be targeted to a product or a country. The affiliate marketing is basically a subset of search engine marketing. Some affiliates makes thousands of dollars from the merchants.
Merchants can get most benefit when they are using a large affiliate network. In a large affiliate network the merchant can get more popular in the affiliates and get maximum traffic. The merchant can get benefited only when there programs are attractive like they are good paymasters to the affiliate. Nowadays thousands of merchant are promoting their products by affiliate marketing and they are getting good amount of traffic from the affiliates.Search engines like Google, Yahoo and MSN dislikes these websites because they are promoting other website links on the websites.
Success in affiliate programs is not easier, affiliate program requires very hard work because now a days affiliate programs are much bigger and more competitive now as compared to past. Affiliate Marketing is basically a mutual relationship between a merchant and a publisher. These affiliate programs are four types:
Cost per click (CPC) - When a visitor click on the merchant advertisement and the affiliate get paid by per click.
Cost per lead (CPL) - Affiliate will get paid when the lead generated.Cost per sale (CPS) - Affiliate will get paid when the sale generated (Maximum Earning Program)
To increase website traffic, website publicity in the visitors and get maximum sales revenue for affiliates and merchants, Affiliate Marketing is the best option of Search Engine Marketing.

This Article is published by Varun Saxena, SEM Consultant for Dimension India SEO Company.

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Effective Keywords Requires in Search Engine Optimization

Today we will tell you something about Keyword research, it refers to the technique in SEO that deals with the process of searching most suitable and highly searched keywords online. Choosing the right keywords ensures that your site willl be a success. If you are spending more time on keyword research it pays in the long run, it is a fabulous way to guarantee results. This is the process of determining which key phrase describes your product or services the best. These keywords are actually the highly searched phrases online by the Internet users, it is the process of finding out what the surfers are originally searching for. This is what keyword research is all about. But this process can be very confusing.

Consider the fact that if your site is not optimized according to the key phrases, you might not be able to drive the quality traffic towards your website. The surfers would not stick to your site for buying your product or hiring your services. Initially you need to sit and jot down all the key phrase you can think of. Keep a dictionary and thesaurus handy for any difficulty regarding meanings. Even the keyword tools are available online that can help you generate a keyword list. By the use of these keyword research tools you can generate hundreds of keywords.

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How To Make Your Website Popular

If you want to promote your website and want to make popular in search engines than Link Building is the right way to promote. Link Building can make your website popular in the search engines and make a path for the search engine spiders or crawlers. There are different ways for making the website popular in the search engines. Below are the best methods for promoting the website basically for off page optimization.
Reciprocal and One way link: By the reciprocal links and one way links your website linked to many websites when a user goes to that websites there is a possibility that he will come at your website, In other terms when a spider or a search engine crawler goes to a website where your link exists than the spider will also comes at your website. Google and Yahoo prefers link building. The links can also boost your search engine rankings as well. The theme based link building is very important Link farms and free for all links can harm your website rankings.
Directory Submission : By the directory submission your website can get one way links easily, There are two types of web directories one is free and the other is paid. Some popular directories are Like DMOZ, Google Directory, Yahoo Directory and Lycos and many more. These are very popular directories and Spiders crawls these directories on a regular basis. So that your website also get crawls regularly by these web directories.
Press Releases : Another great way to make popular your website is to submit your press releases in the other websites and at your own website. By this your website is well known by the visitors. There are press releases directories where you can submit your press releases.
RSS and News Feeds : This is a best way to promote a website, By this your website kept fresh in the search engines and the rss displays all the information about the website and for every page. Submit your website feeds in other websites and link with your website also. The rss feeds also improves the interlinking of your website.
These are some possible ways to Promote Website Ranking into the search engines and by regular the above work can give you best results in search engine marketing.
This Article is published by Varun Saxena, SEM Consultant for Dimension India SEO Company.

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Website Design and Application Development in India

Nowadays, most of the Web Application Development projects fizzle or remain unsuccessful in fulfilling user's requirements. If somehow projects are completed, then they go beyond the set budgets and time lines.

Scope of the Web Application

Prior to start developing a web application, scope of the application should be thoroughly analyzed and documented, considering the users of the product, it's benefits to them, etc..

Competitor Analysis

Review competitor's websites, figure out the goods and bads in the other website. This will help you to know the dos and don'ts which can lead your application overtake your competitors. Additionally you can consider other functionalities that you can add in your web application.

Practical Solutions

Don't rush towards Web Application Development process, before starting the process, thoroughly estimate the time in man- hours, resources needed, etc.. Document everything you discuss, allot and your micro parts of the applications and all complexities involved. This will surely help in making your project a success.

Don't Push your schedule

It is suggested not to push the development process or prepone the schedule for marketing reasons. Modifications in the schedule may lead to several bugs, which may cost even more than the estimated. Hurrying your programmer to complete the modules before the time specified for that, can not help the Application Development a success. If you are managing the project keep the original estimated time and the development plan and not the exigency.

Quality Testing

Test your application with different possible and impossible parameters as many times as you can. Intensive testing is needed in this competitive product world. Use effective testing tools and methods that most appropriately works with your applications.
Besides product or module testing, everybody involved in the process should follow the standards and procedures of the company. If your team does not have a good stand on Quality you can not achieve quality web application.

Be a little more careful and particular, I am sure your application will be a success.
Web Design India and Web Application Development India are the main solutions which are provided by Dimension India Seo Company.

This Article is published by Varun Saxena, SEM Consultant for Dimensioni SEO Company India

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Google Dance

Google dance is term that determines the time gap after which the content on the web page is up dated.
As the time changes Google up dates your content with fresh lot to serve for better Search Engine rankings in your favour. Google sends spiders to crawl on the Internet and updates the content on Google pages. Hence producing overall page rank, now when you watch your rank on the Google toolbar, you can definitely tell your updated rank. Web masters look for the formula that defines and suggests the next time when the changes will commence. There are several thousands versions and servers on net that take time to decipher the information back. Depending on the information returned, the exact time taken is traced and date is marked. You might want to know when Google visited your site the very last time. There are several data centers of Google, each are provided with the area they have to cover. With this the chances for continuous indexing is better but not guaranteed.

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Getting Your Site Indexed in Search Engines

Once a webmaster completes the design of his website and uploads it, the first thing he desires is indexing of the website. Following are some tips on getting your website indexed:

1. Submit Articles in directories and update them regularly.


2. Opt for one way link building. If you indulge in reciprocal linking, then don't engage with the sites, that are not relevant to your business.


3. Avoid pure affiliations. Ensure you website adds value for your users and create informative content that a user can’t find anywhere else like product reviews and ratings and not just pure affiliations.

These tips will help you get indexed soon. It is suggested to follow ethical ways despite indulging in unethical practices.

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Online Advertising and Online Marketing Continues to Grow

A recent survey on Advertising Expenditure has shown that almost $1000 m has already been spent on online advertising in the first quarter of year 2007. The hardest hit till now was the business magazine sector; with ad spend crashing down to 6.6% to £203m. This was followed by regional newspapers, which fell 3.8% to £705m; national papers, which experienced a decline of 1.8% to £492m; and consumer magazines, which fell 1.4% to £188m.
On a whole, there is downfall in press advertising to 3.3% to $60 bn, with advertisers investing 4.8% less on classified and 2.1% less on display.
Advertisers are spending very less on TV and Radio advertising also. Online Advertising has taken over the entire advertising market.

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