On-page Optimization and off-page optimization is the original form of search engine optimization, and its necessary to improve website ranking in leading search engines ex ; Google, Yahoo, Msn . If we are doing only On-page optimization for our website, the ranking received cannot be maintained for too long. For long term ranking we need to do off-page optimization also. Off-page optimization is basically to advertise our website and make it popular on the web. Off-page optimization helps your website to draw more traffic and receive higher ranks on search engines.
Link building is a major part of off-page optimization. Types of link building are One way or Two way. In one-way link building, you can receive an inbound link and no need to give your link partner a reciprocal page.