Role of Keyword Research in Search Engine Optimization

Keyword Research is the foundation to a successful SEO campaign, so it is significant to perform it correctly and carefully. Beginners sometimes do not take keyword research seriously and thinks it's an easy task, but I am sorry to say that keyword research is a daunting task. Free keyword research tools are helpful but one needs to put in his own efforts too. These tools can suggest you keywords but it is your job to find out the best keywords for your website, the keywords that most aptly define your business. When performed correctly, expert keyword research exposes so much more - all the gems that are tucked away deep.
Keyword research needs expertise and experience, so it is suggested to consult an SEO firm to perform this task. Getting keyword research done from SEO Consultancy is not an expenditure, it's an investment. Following are some important factors that you must keep in mind while researching and analyzing for keywords:-
Keyword Research for Each Page of Website
Using dozens of keywords in the meta data is not so effective. For better results, research keywords for each page of the website and use 3 to 5 relevant keywords in the meta title and description of the page. It is time consuming, but results are sure shot.
Latent Semantic Indexing (LSI) - Use multi-word phrases
Latent Semantic Indexing (LSI) is an essential in Search Engine Optimization (SEO) for higher rankings in search results. LSI is based on the relationship, the "clustering" or positioning, the variations of terms and the iterations of your keyword phrases.
It is not a new concept. SEO Experts know using synonyms and "long tail" keyword terms which is a simpler "explanation" to LSI, is beneficial to rank higher in all the major search engines. Oftenly these long tail, less generic phrases fetch more traffic to your site than the main keyword terms. Latent Semantic Indexing is currently a MUST in keyword research and SEO.
Use Country Specific Keyword Research
Keyword phrases can be country specific. Similar words are spelled differently in different countries like USA spell “analyze”, and UK, Australia spell “analyse”. So there are different keywords you must look for and then reference that country's search engine when doing your initial keyword research.
Referencing the search phrases in the corresponding search engine is a significant element to keyword research that is generally forgotten. So for example, be sure to check the search terms on google.co.uk or au.yahoo.com.
Keyword Analysis
Once your keyword is research is completed, analyze your keywords. Find out the competition for all the terms you have chosen for your SEO Campaign. Besides testing the competitiveness of your key phrases you should look at the strength of the competition. Check out whether the other sites displayed for your keywords are actually your competitors? Also see, are the sites listed relevant to your business?
Follow up Keyword Research
While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary.
Effective Keyword Research forms the building blocks for effective SEO results and can help you sprout the ranking process - perhaps even providing you a step up on your competitors.

The Article is published by Search Engine Optimization Company Dimension India Seo Consultants.

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Supplement Pages and Search Engine Optimization

“How can I fetch out my pages from supplement Index?” This is the question we hear from several websites owner. After putting in all the necessary efforts, pages are counted in supplement index, Why?
Well, to answer this question I can write a book, but let's cut the long story short and get acquainted with the significant factors that can save your pages from being supplemented.
Life savior of your pages is Backlinks. If you have average quality or even good quality less content on your site but your site has several backlinks, you are saved from supplement index.
Even, if it has already trapped into supplement index, backlinks can do wonders for the site in digging out it from the entanglement of supplement index. Lousy content with good number of backlinks also works. I think backlinks are Google's favorite. Be cautious, backlinks don't any link from any website, they should be relevant and good quality links because they are the trust building factors.
Content Optimization also plays a significant role in avoiding pages from getting supplemented, but sometimes your unique, good quality article or page may too become a part of supplement index due to the use of similiar Website Templates. I think this is why directories are being hit hard by this, too little unique content on one page compared to the rest of the page. Also, unique content in your article with appreciably similar titles may also become the reason of falling into Google's pit of supplement pages because Copyscape may think content under the same title name will be duplicate.
Other some other important factors that count are Meta data, RSS feed, Outgoing Links and Duplicate URLs. Although meta data doesn't hold much importance in the eyes of Google, but distinct meta titles and descriptions can help Google understand that the pages are different from each other. While using RSS feed make sure you are using the no follow tag in your feeds or just use the robots.txt to prevent indexing of the feeds.
Overall TrustRank, age, etc are also accountable for supplement index but above mentioned points hold more weightage then others. So, keep in mind all the above said things and sparingly do the Optimization of Your Website, to save it from any havoc.

This article is published by Search Engine Optimization Company Dimension India Seo Consultants.

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Search Engine Optimization And Traffic Generation For Beginners

Whenever a business introduce itself online, it needs some recognition, it needs traffic, it needs sales. We all know this, but how can a beginner bring recognition, traffic and sales for his business? Well, everything is possible in this technology based world, although it is bit difficult. It is harder to stand apart from the crowd with your own programs or business and people will approach you for your services. So, you need to invest some time into the optimization of your website and the generating of traffic to it. The more traffic you are able to attract to your website, the more profit you are going to make out of it. Initially it takes some time and efforts but once you are into the system, you will earn billions.
I will tell some important facts, which will help you in ranking high, getting better conversion rate and ROI. The foremost thing you need to take care of is, the domain name. Make sure you choose a business relevant domain name and it has atleast one keyword. Keywords are search phrases used by surfers while seeking information. Along with domain name, meta data, content of your page, links to other websites, etc should also contain quality and relevant keywords. Make sure the volume of those keywords is high in your page content. Optimize Your Website in such a way that it is compatible with all the browsers like Internet Explorer, Firefox, etc. All your links should work and if it contains images which display relevant content of your site, use alternative tags for them (you can define images by alt=”text goes here”).
When all the work has been completed, Submit Your Website to various search engines including Google, Yahoo, MSN and others, preferably manually. Don't rely on automatic submission softwares, submit your links yourself by hand. Your site may take time to appear in listings but eventually it will definitely be displayed. In the meantime you can start working on gaining backlinks. Sign up for forums, make a blog, visit chats, consult other websites to post your links or banners on their sites or banner to their site. You will observe an increase in website traffic everyday. The higher number of back links from top ranking pages you have, the higher you will rank in search engines yourself.
These strategies will surely give expected results but, in case these methods doesn't bring desired outputs, you can opt for PPC Programs (pay per click) like Google Adwords, Yahoo Search Engine Marketing (overture), miva, etc..These campaigns are expensive, so be careful before you decide to spend money on any of the campaigns or programs.

The article is published by Search Engine Optimization Company, Dimension India Seo Consultants.

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Duplicate Website Content and Redirection

Every website owner has some or the other issues regarding duplicate content. Hence, in order to resolve these duplicate content issues webmasters have started taken a proactive approach. But, they also expect some contribution from you, so that best and genuine website should rank higher. Let me make you aware of the contributing tasks, which can help you stay away from all the hassle and pain and to get a better Search Engine Placement.

After restructuring your website, give a permanent redirect in .htaccess file to intelligently redirect users as well as Search Engines. Specify your preferred version – printer or robot.txt file and www or non-www (if you have link on other sites, then specifically mention how do you want your URL to be indexed links with www or links without www) for indexing, instead of webmasters taking a decision on the best version, also specify how your website should be taken into account using www or non-www version.

Despite including lengthy copyright text on the bottom of every page, write a very brief summary and link it to a page with complete details. Use Top Level Domains whenever and wherever possible to manage country specific content, to let webmasters serve the most appropriate version of a document. Make sure you're accustomed with how content is showcased on your site, especially if it includes a blog, a forum, or related system that often shows the same content in multiple formats. For any other issue regarding duplicate content you can file a DMCA request to claim ownership of the content and have webmasters deal with the rogue site.

In short, a general awareness of duplicate content issues and a few minutes of thoughtful preventative maintenance should help you to help webmasters provide users with distinct and Relevant Website Content.

To Read More about This topics go to Google Webmaster's Blog

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Search Engine Strategies by Google

During Search Engine Strategies conference in Chicago, many questions regarding duplicate content were arose. People are still not completely aware of the concept behind duplicate content. As such, it has different meanings and there is a bit of confusion on this subject.
Substantial blocks of content within or across domains that either absolutely match content on other websites or are almost similar, are considered as duplicate content by Google. Sometimes this duplication is unintentional but sometimes it is intensionally copied to influence Search Engine Rankings or drive more traffic via popular or long-tail queries. Duplicate content affects the beauty of searching content on different websites. Generally users expect unique information on different websites and they really get annoyed when they find the same set of information or considerably same content on the websites. Moreover, webmasters also do not appreciate complex URL.

So, those who were involved in such practices should be careful from now onwards because your website will be supplemented if any duplicate content is found on your site.

While crawling and serving search results, Google index and show pages with exclusive information. This filtering means, for instance, that if your site has articles in "regular" and "printer" versions and neither set is blocked in robots.txt or via a noindex meta tag, we'll choose one version to list. In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments ... so in the vast majority of cases, the worst thing that'll befall webmasters is to see the "less desired" version of a page shown in our index.

Duplicate content can hurt the Search Engine Optimization and To Read More about this article read the Google Webmasters Blog

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Google Search Index Update Analysis

I have recently found some changes in the Google search index and that is very frequently, As we all know the Google Pagerank, Google Backlinks updates are in progress. Yesterday we have recieved many hits from Google bot and Feedfetcher. Google Dance has started and we will soon recieve Pagerank and backlinks listed in Google Search. Normally Googlebot hits increases when google updates his index or any updatein Google is going on.

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Fresh Website Content helps Search Engine Optimization

The Website should be original, relevant, absolute, detailed and analyzed content that encompasses the keywords that defines your business in the best possible way. Using the website optimized content targeting numerous search engine users that matches the desired query, assures that message has been delivered to an interested and appropriate audience. Dimensioni evaluate the keywords and target the relevant regions.

The website content should be checked by the copyscape and the content should be unique. Content is the king and very helpful in the Search Engine Optimization.

As you all know Google Pagerank Update is in progress, In this time each and every website would be listed in the Google Database and the pagerank also will increased as well as the backlinks. So improve your website visibility in the search engines by incorporating the Fresh Website Content.

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Manual Web Directory Submission

Search Engine Optimization is a technique of delivering information and marketing, so that it manages to grab the attention of search engines. It consists of keyword research, analyzed information, link building and marketing.

Manual Directory Submission acts as a most effective way to link with a particular website. All directory submissions are done manually as this kind of submission gives better results than the automated services. We assure a successful approach to each assignment we undertake and assure success in the campaign.

There are many online directories and sites that invite the sites for free to be included in it.

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